About Us
Our Story
The YellowBird team consists of people who genuinely care about safety, the impacts of a healthy workplace, and the environment. This is our “Why” which drives everything we do.
Why Are We Called YellowBird?
Before gas detectors existed, miners in the 1800’s would carry a caged canary down into the mine and keep the bird by their side as they worked. The birds’ heightened sensitivities would cause it to faint and fall off its perch if it was exposed to poisonous gas or the oxygen level dropped. This alerted the miner to get out as soon as possible for his own protection.
We chose to pay tribute to those canaries with our namesake. While the era of canaries in coal mines has – thankfully – ended, YellowBird continues the mission of keeping our friends, neighbors and loved ones safe at work every day. In and out of the coal mine.
Who We Are
We also proudly have the next generation of young, ambitious, and exuberant difference-makers who come to work every day knowing they are conduits of change in the ‘Safety People Business’.
As a purpose-driven company, our goal is to employ and engage passionate people who understand they are making a difference in people’s lives. Their actions at YellowBird help get employees, visitors and everyday people home safely to their family and loved ones.
Our Leadership
Michael Zalle
Founder & CEO
Michael Zalle
Chief Executive Officer
Michael Zalle is the Founder and CEO of YellowBird. He is responsible for creating, building, and launching new concepts and companies, resulting in multiple successful exits over a 25-year tech career. He has built a career through a unique balance of commercializing novel business models, operationalizing innovative technologies and platforms, rapidly scaling operations, and building market-shaping ecosystems. Michael’s companies and purpose are ever focused on serving others. Whether it be satellite systems for First Responders, environmental products for flood and spill response, or time and economic support for difference-making organizations, Michael believes in “doing well while doing good.”
Michael’s college journey began at San Francisco State University and completed at Pepperdine University Graziadio Business School while working full-time and traveling at age 19. As a lifelong member and mentor for the Amputee Coalition of America, he enjoys the time he’s able to invest in mentoring kids with physical challenges.
Married 20 years with two children, Michael spends most of his free time at lacrosse or soccer games chasing balls, applying band-aids, and handing out snacks. He enjoys traveling and engages in a variety of sports including golf and tennis; he ranks himself an incredibly average golfer and perhaps even worse tennis player.
Ed Borromeo
Executive Vice President
Ed Borromeo
Executive Vice President
As EVP at YellowBird, Ed Borromeo leads and supports our Product, Engineering, and Customer Success teams, while also spearheading our business and growth operations. With over 23 years of expertise in operations, product development, and strategy, Ed ensures that YellowBird consistently delivers exceptional value to our customers, EHS professional network, and internal stakeholders.
Before joining YellowBird, Ed was a partner and president at a leading customer experience and digital agency. His diverse background includes executive roles at a utility technologies company, service as a commissioned officer in the military, and work as a civil and environmental engineer.
Beyond the professional realm, Ed finds joy in fitness, music, cooking, and crafting cocktails. He cherishes time spent with his best friends – his wife and four sons.
Megan Trummel
Vice President of Marketing
Megan Trummel
Vice President of Marketing
Megan Trummel brings ten years of marketing and community relations experience in the tourism industry to her role at YellowBird. Trummel has proven her reputation for helping organizations promote their brand and increase awareness through various campaigns. She has over ten years of experience in various marketing and operations roles, specializing in the Arizona tourism industry, and most recently served as the Director of Marketing & Corporate Communications at Visit Phoenix where she oversaw their marketing department, promoting destinations to travelers all over the world and increasing economic growth for community enrichment.
Outside of work, you can find Megan, her husband, stepson, and two orange cats, relaxing and enjoying everything that Phoenix has to offer.
Thais Blumenthal
Vice President of Product
Thais Blumenthal
Vice President of Product
Thais Blumenthal, with 15 years experience in “Big Tech,” has specialized spearheading new products and markets. She harnesses a unique blend of international perspectives and business acumen. Hailing from Brazil with roots in Arizona, her upbringing instilled a global outlook, and her journey has led her to live in four countries and over 13 cities, fostering a deep understanding of diverse cultures and markets.
Thais has a dual degree in Marketing and International Business from George Washington University with an international affairs specialization from Sciences Po Paris. She began her career at Baker McKenzie in Washington, DC, where Thais honed her skills in market analysis, identifying investment potential in Latin American sectors. For the past 12 years at Google, she led teams at Waze, propelling its global expansion to over 2,000 cities and spearheading cross-functional teams to unlock innovative monetization opportunities. She is passionate about building impactful products and believes her expertise will be instrumental in helping Yellowbird achieve its ambitious goals.
Raz Yalov
Vice President of Engineering
Raz Yalov
Vice President of Engineering
Raz Yalov is a seasoned entrepreneur and SaaS expert, bringing over 30 years of experience in executive technical roles across numerous software companies, many of them being early-stage startups like YellowBird. He has a proven track record of working at startups as a founder, co-founder, and founding team member, serving as CTO and CEO at different companies.
Raz is known for his ability to build and manage successful and engaged engineering teams, architecting SaaS systems, and drive technical innovations while being both a leader and a hands-on contributor alongside his teams. Amongst his achievements, he was a founding team member and CTO of a local startup in Scottsdale that was acquired for $324M by Experian. He also has experience being the liaison between the technical teams and the business side of the business, as well as a strong customer-first leadership style that he follows and leads his teams to embrace.
Jarret Hamstreet
Vice President of Finance
Jarret Hamstreet
Vice President of Finance
Prior to joining YellowBird in November 2023, Jarret operated Golden Barrel Advisors, a Fractional Chief Financial Officer (CFO) and management consulting practice serving education, healthcare, and software-as-a-service (SaaS) clients. Jarret previously served as Chief Financial Officer of TruckItNow Transportation, Inc. from 2021-2022, helping to shepherd the company through a successful acquisition in September 2022. In May 2010, Jarret co-founded PostBidShip, Inc., a SaaS platform serving the North American B2B freight industry. PostBidShip enabled corporate logistics departments, including Fortune 500 and 1000 companies, to bid out their last-minute or unplanned freight shipments to a network of pre-screened trucking companies. Like many entrepreneurs, he wore multiple hats during his eleven years with PostBidShip, ultimately serving as CFO during the company’s successful acquisition in August 2021. Jarret earned his Master of Business Administration (MBA) degree in Finance from The University of Arizona in 2010 and his Bachelor of Arts (BA) degree in Economics from Tulane University in 2004.
Our Advisors
Richard Boals
Richard Boals
Mr. Boals’ success as an innovative leader in the healthcare industry led to his impressive 14 year tenure as Blue Cross Blue Shield of Arizona’s chief executive. He spent a total of 45 years at the company, 14 of those years as its President and CEO. He has a Bachelor’s Degree from ASU and is on a variety of boards including Arizona Bioindustry Association (AZBio), Arizona State University – WP Carey Dean’s Council, Greater Phoenix Leadership, Maricopa Community Colleges, Northern Arizona University Innovations. Richard is also an Air Force veteran.
Sharon Love
Sharon Love
Sharon Love is the President & CEO at Community Brands. She is a strategic executive with a passion for great execution that delivers delighted customers and profitable, sustainable growth. Sharon excels at helping teams navigate rapid change and creating compelling visions to build practical and scalable execution capabilities to provide positive results. Her global experience enables working across cultures and disciplines to help organizations align.
Henry Darwin
Henry Darwin
An experienced environmental engineer and attorney and a longtime Arizona Department of Environmental Quality employee, Darwin assumed the position of ADEQ director in 2011. He spent the next four years leading the deployment of the state’s first lean initiatives and was elected as an officer in the Environmental Council of States. Having also served as an Assistant Arizona Attorney General on special assignment to ADEQ’s hazardous waste program, Darwin negotiated the country’s largest Resource Conservation and Recovery Act (RCRA) civil settlement at the time. He has testified in front of Congress on a variety of issues critical to Arizona, including innovations in the process of environmental protection. Darwin has also served as the state of Arizona’s Chief of Operations, where he oversaw the operations of all 35 state agencies and worked to stand up the state government’s first intentional management system based upon lean principles. Darwin holds a Bachelor of Science degree in engineering hydrology from the University of Arizona and a Juris Doctorate from Lewis & Clark College’s Northwestern School of Law, where he earned a certificate in environmental law.
Brian Cooper
Brian Cooper
Starting out as an apprentice and laborer and working his way up the chain of command, Brian Cooper brings 25 years of first-hand experience in vertical construction to the table. As an active member of the construction industry, Brian has served as the president of the Arizona Chapter of the American Subcontractors Association, has been on the American Subcontractors Association national board of directors, was recognized as an Honorary Commander at Luke Air Force Base (LUF) from 2014 to 2016, and participates as a member of the Blue Blazer Squadron-Charlie Class at LUF. In his commitment to the community, Brian volunteers with St. Vincent De Paul and Homeward Bound Habitat for Humanity.
Renwick Deville
Renwick Deville
Renny brings nearly forty years of real world experience in strategic planning to support business development and expansion. His methodical, no-nonsense, common sense problem-solving approach to business challenges has produced exceptional results and successes. Renny’s forte is the ability to assess concerns, anticipate their ramifications on a client’s programs and develop the appropriate issues management strategies. Using public opinion assessment techniques, he has the expertise to measure the pulse of an area on specific issues and incorporate those opinions into proactive communications programs. Renny has developed successful communications strategies for managing many volatile issues, including litigation public relations, environmental justice and crisis communications. Renny holds a master’s degree in natural science from Louisiana State University and has extensive experience in governmental and public affairs.
Glenn Leier
Glenn Leier
Glenn Leier began his construction career over 31 years ago after graduating with a Bachelor of Science Degree in Construction Management from Colorado State University. Since joining Wespac in 1993, Glenn has successfully led over $1B in projects. His experience runs the full spectrum of all the Wespac market sectors: from Office, Industrial, Retail, Hospitality, Healthcare, Multi-family, Higher-Ed, and Religious projects. He excels in communication and coordination with clients, subcontractors and onsite manpower. His Leadership, technical execution, as well as his organizational and planning skills, have made a monumental impact in laying the groundwork for Wespac’s approach to delivering projects.
Our Board of Directors
Josh Tanenbaum
Josh Tanenbaum
Josh, Founding Partner of Clearstone, has been investing in early stage companies since 2014 upon exiting his social enterprise, LOCAL VIBES, where he first discovered the concept of scalable social DNA. The company was a tech-enhanced artist scouting, development, and cause marketing platform that supported quality emerging live bands. Most recently, Josh’s been an investment banker in Citi’s Financial Institutions Group. He previously was a member of Korn Ferry’s Global Asset Management & Alternatives Practice, where he participated in the founding of the Impact Investing practice and Transactions & Transformations (M&A) solution.
Josh is a Board Trustee of the Polonsky Foundation, a Steering Committee Leader for Nexus Global Summit’s Impact Investing Working Group, a Young World Fellow of the Duke of Edinburgh International Award and a member of the University of Michigan Ross School of Business’s Erb Institute External Advisory Board. He previously was a Cornell Environmental Finance & Impact Investing Fellow at Partners Group Impact Investing and judged the President Clinton-backed Hult Prize. He has received the FiNext Award as a “Leader of Excellence in Financial Services” and The Forward’s “Take the Lead Award for Transformational Impact Investing.” Josh holds an MBA from Cornell Johnson Graduate School of Management and a dual-BA from the University of Melbourne, Australia where he majored in Politics & International Studies and Sociology.
Ray Campbell
Ray Campbell
Ray Campbell is a senior legal executive, general counsel, and board secretary with extensive experience leading the legal departments of technology and other companies, both private and public, so that companies can grow and thrive. He has significant experience in software, SaaS, PaaS, other products and services, transactions, data privacy, corporate governance, employment, M&A, litigation, intellectual property, regulatory compliance, partnerships and other ventures, real estate, and securities. His proven track record in collaborating with senior management and the board of directors to navigate complex legal and business issues and manage risk is ideal to advise a startup board.
Geoff Heekin
Geoff Heekin
Geoff Heekin is a visionary leader with 32 years of experience in Construction risk, surety, and insurance. His plethora of leadership skills include developing vision and strategy, building high performing teams, growing profitable revenue, devising innovative solutions, managing complex risks, and optimizing capital structures. Geoff has been a speaker at numerous Construction Industry and Risk Management events including AGC, CFMA, RIMS, PPP Conferences, and the Chinese Ministry of Commerce. AON PLC President of Global Construction and Infrastructure & Geoff had primary stewardship of Aon’s largest industry vertical representing over $500MM in annual revenue and over 1,000 colleagues. He was responsible for the delivery of strategic advisory services to the world’s leading infrastructure companies and complex projects over $250MM in construction value.
